Purvi Doshi teams up with PETA India for her latest  SS’19 Collection

Ahmedabad based sustainable designer label

Purvi Doshi, a connoisseur of vegan fashion teams up with PETA India for her latest spring summer 2019 collection. The collection is appropriately named- Marine Runway and is dedicated to PETA India’s campaign, ‘Fish in tanks, No Thanks!’

PETA India and Purvi Doshi have come together to extend support towards the marine lives through this exuberant collection of hand-crafted garments that represent the mysterious tales of aquatic animals in exquisite shades of ivory!

Marine Runway is a collection of seasonally versatile separates that use handspun and hand-woven khadi and cotton Kota, that showcase species of aquatic animals like gigantic octopus, quaint sea horse, playful penguins, and shining and glowing fishes! Air-whipped asymmetrical silhouettes, crisp pleats embellished with hand Parsi embroideries and artisanal tassels, signify tales of a sustainable and ethical future where no fishes are in tanks.

Ahmedabad based Designer Purvi Doshi has coupled the art of India with the handwoven fabric of freedom. Khadi, an indigenous fabric of India, forms the structure of each garment in this collection. The ensembles are dyed with natural colors that respect the environment we live in.

“Purvi  Doshi” – the label celebrates India’s crafts and weaves by combining traditional techniques with contemporary designs molded into beautiful nature-friendly and eco-fabulous clothing. It chronicles and restores heirloom traditions from the heart of our villages and fashions them into contemporary tales. The label collaborates closely with artisans and helping them create a better livelihood.